Pictured presenting the Gold award for Boots Skincare is John Southgate, POS Direct (far left), Julian Whiting (Kleerex), Helen Wade (Boots), Matt Lyons (Boots) and comedian Hugh Dennis.
Kleerex win Gold at POPAI Awards
Kleerex have picked up 5 awards at the Annual UK & Ireland POPAI awards, held on Thursday 22nd October 2009 in London.
- Skincare, Health & Beauty Display (Permanent) - Gold, Boots Skincare Category Uplift
- Stationery, Office Supplies, Financial and other services - Gold, DHL Servicepoint
- Best of Ireland - Gold, DHL Servicepoint
- Best of Ireland - Silver, Boots Skincare Category Uplift
- Display of the Year (Permanent) - Bronze, DHL Servicepoint
Judges Comments
Boots Skincare Category Uplift; "This entry went beyone the brief with the whole category being uplifted by the display which offered a fresh new boutique look.... The display manages to achieve a good balance between stock holding and a light and airy feel which lifts it above the skincare category in other retailers"
DHL Service Point; "This was a new service that DHL implemented in WH Smith stores - enabling shoppers to pick a package, pack it and then post it in store. The design was the winner for the way in which it met the brief so well, the way in which it communicated the brand and the new concept and the way in which it took the shopper through the new process step by step"
